As Bungie prepares for the launch of the Shadowkeep expansion for Destiny 2, one cannot help but wonder what it would have been like if the famed developers behind the likes of Halo had stayed with Activision and how their future would pan out.

In an interview with IGN, CEO Pete Parsons spoke of the company’s plans to become one of the “best entertainment companies” in the world by 2025, with Shadowkeep being a touchstone moment following the split with Activision.

You think this is going to be a really big stressor, but it’s become a really bright shining spot on our ability to bring products to the marketplace and customers, our vision ultimately through 2025 is to become one of the world’s best entertainment companies.

It all starts with Destiny, and will eventually branch Bungie out into other properties. This is aided by outside investment, particularly Chinese gaming giants NetEase.

One, is we need to begin transforming Destiny. The Destiny that we really believe in, like, the thing we think Destiny needs to become. I think you’ve seen it in the vid doc, like, the single evolving world, we needed to focus on that.

So, by 2025 we have a pretty specific path to make sure we transform Destiny and that we have other franchises within the marketplace.

By becoming “a multi-franchise entertainment company,” Bungie is hoping to solidify their position to become an even greater player in the industry.

“I think the long-term vision of Bungie would be, we have worlds like Destiny that are great places to go and build friendships in. And we begin to introduce new worlds that people care a lot about,” Parsons says.

Jake Su
Trophy hunter and dedicated completionist, love to talk all things games!

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