A quote taken from the hugely popular YouTuber PewDiePie has been used on posters advertising the new zombie game, Dying Light. The quote: “I love this game. It’s sooo awesome!” has sparked some controversy as it came from a demo of the game PewDiePie was playing which was given to him as a advertorial video solicited by Techland.
It’s not uncommon for publishers to advertise their games along with quotes from good reviews but the fact that Techland has done it by using a quote from someone they paid is somewhat questionable. This is not the first time YouTubers and gaming have reached shady ground and it almost certainly won’t be the last. Every time it happens, you can be sure controversy will rear its ugly head. Hopefully Dying Light will be a great game and PewDiePie probably did enjoy it, however it still seems a bit shady that the posters would use a quote from someone who was obviously meant to promote the game. Some may say it’s just business but there are some who seem disgruntled. What do you think? Just good business or is it too shady? Let us know in the comments.